Digital Marketing

With an upsurge in the number of internet users all over the world, it has become vital to market your products and/or services using right strategies and channels. Hence, below are the top reasons why digital marketing services become necessary for all:

Build online presence and generate greater traffic
Expand your business and create brand recognition.
Establish an authority on online platforms.
Mobile-friendly websites.
Compete with other small and big companies, which would help you provide improved products and services.
Track campaigns and optimise them for better outcomes.
Greater ROI (Return on Investment).

Digital marketing is a new form of marketing which implies promoting products and/or services through digital mediums such as social media, search engines, websites, email, etc. Digital marketing, in contrast to traditional marketing as considered irrelevant, is likely to grow much significant in upcoming years due to the massive usage of mobile and internet facilities worldwide.

Digital marketing services can be the most favourable option for any individual, especially for the small or large-scale businesses, who want to build their brand name, online global presence, familiarity with target audience, and drive greater traffic as well as sales.

The term SEO stands for Search Engine Optimization which enables a website to drive more traffic by ranking higher on the search engine result page, in an organic way.

SEO is crucial for the growth of a business as it is responsible for driving more traffic, gaining credibility of brand, emerging on local listings (for small and medium sized businesses) and all this would lead to greater searchability and visibility. Organic rankings are difficult, but with high-quality content and unique strategies, it is achievable and something to last for years to come.

SEO is a strong tool to help boost the conversion rates of your website, which would help build a significant online presence for your business, thereby driving sales and outcomes in the long run.

Absolutely yes! Investing in SEO will enable Google to know that your brand/website also exists. This may include on-page as well as off-page SEO but without good SEO, your business would not be able to grow and succeed at a rate which you desire.

One of the most important deciding factors for ranking on the top is ‘link building’. Basically, if your website is linked on other websites’ pages (even one), then Google gets notified that your website contains high-quality content and resources which is worth ranking. So, investing in SEO would take an average of 3 months to rank on top, in contrast, there are websites which appear on top through paid advertising (called SEM).

SEO is and should be the first choice of any business, given it solely depends on organic ranking. Websites investing in SEO may have to struggle harder compared to those investing in pay-per-click, however a business should consider their long-term goals rather than short-term wins. The former would enable the business to compete and sustain in the longer run.

Google Ads is a system of advertising about a company/business or a specific product of that website, whether on SERPs or even on social media platform, including youtube and other mobile apps.

It works in the following ways:

Set a goal: Drive traffic/Get more calls/Increase store visits.
On which platform(s) do you want to advertise?
Think what different service your company can provide or create captivating banner ads by inserting image.
Set a monthly budget ceiling.
Finally, once your ad is approved, you are live!

There are three fundamental types of Google Ads:

It works in the following ways:

Search network campaigns: These refer to text-based ad, which usually appears on the SERPs.
Display network campaigns: These refer to image-based ad, which usually appears on any website or app which the consumer visits.
Video campaigns: These are video-based ad which usually appears right before or during any youtube video.

There are three fundamental types of Google Ads:

It works in the following ways:

1. Get familiar with few basic terms like keywords, bid, quality score, ad rank, CPC and conversion.
2. Create campaigns and ad groups which are more specific and attractive to consumer’s eyes.
3. Set your daily budget and bids (you can change them at any point as per the scenario).
4. Use relevant keywords to attract target audience.
5. Choose a keyword match type (includes 5 types).
6. Create strategized and effective landing pages.
7. Decide which platforms would be ideal to engage the customers with? (desktop, mobile etc)
8. Write catchy ads which includes call to action and zero grammatical errors.
9. To get effective results, integrate google ads and google analytics to understand what people do on your website.
10. You’re good to go!

Google Ads are quite effective for any company if they want to generate greater website traffic, more customer calls and finally, increase store visits.

A Google Ads campaign management includes re-drafting campaign structure, updating bids and budget, keyword usage, evaluating and re-designing landing pages through CTA and other features etc.

You can create and manage your own ad campaign, otherwise you may hire a team or reach out to a reputed digital marketing agency who may provide end-to-end services as per your requirement.

Yes. Once you deactivate your google ad account, it will shut down all your ad campaigns automatically within 24 hours.