Informational Article

It’s not surprising that nowadays SEO experts talk more about mobile-responsive websites than mobile-friendly websites. After all, they are a big part of search engine optimization. But why is that so? This is so because, 50% of people are more comfortable using a mobile website instead of downloading an app.

In this article we put forward 3 reasons why one must go for a mobile responsive website.

What is a Mobile Responsive Website?

Same website on various devices (Desktop, Laptop, Tablet and Mobile phone)

In simple words, a website that automatically adapts itself to the device used to visit the site. From mobile phones to tablets to desktops, nowadays websites have the fluidity to change their layout and design as per the device used.

With a majority of people using mobiles phones more than a PC or a laptop, it’s imperative that websites too modify themselves to suit customer needs.

Difference Between a Mobile-Friendly Website and a Mobile-Responsive Website

Parameters Mobile-FRIENDLY website Mobile-RESPONSIVE Website
Website Layout The website and its pages are a shrunken-down version of a desktop website. Which is why scrolling, browsing and navigating throughout the website is a challenge. Web pages and its layout are reformatted for the user. The display and layout changes to suit a mobile screen. Thus, one gets to experience a desktop like experience on a mobile screen
Button and clicks Because it's a shrunken website, users struggle mostly with a “fat-finger” while typing or dieting in username or passwords. As everything is reformatted and resized, a user can easily click by enlarging the space to fill in any details.
Enlargement Users at times want to enlarge images and look closely at things. Enlargements in a mobile-friendly website offers not that great user-experience while browsing. On the other hand, a mobile responsive website allows a user to enlarge images and buttons as per their comfort. Thereby, providing a great user-experience.

3 Reasons Why You Must Choose a Mobile-Responsive Website?

1) Adaptive design is backdated, nowadays it’s responsive design

Remember the option that used to appear on top, whenever one opened a website “Click on for a mobile responsive page”. That’s an adaptive design, wherein a web designer had to create multiple versions of a web page. And whichever device one uses to visit the web page, it adapted itself to it. But it’s an extra work.

On the other hand, a website design company can easily create responsive design, that automatically adapts itself to any kind of device used to visit the web page. That too in half the time and effort.

2) A responsive website loads faster

As the Internet has bloomed in the past years, so has it reduced our attention span. A slow loading site is a sure factor to lose clients. Whether it’s optimized images or too much animation, a website must load within the stipulated time.

Most of the time, a mobile-friendly website takes time to load. But a website made using responsive design doesn’t let anyone wait for a site to open. It’s that fast.

Just check with the help of Google one’s website speed.

Today experts create a mobile responsive website that are future-proof

A mobile responsive design future-proofs a website. Because, it ensures that it’s compatible with newer devices that come in the market.

Additionally, not having a responsive design can lead to needing a future website redesign.

Moreover, with the need for businesses to use social media, a mobile responsiveness is the demand of the hour.

In contrast, a mobile-friendly design requires ongoing updates and maintenance to keep up with new devices and technology.

Always take the help of an expert web developer in creating a responsive website. This is critical because, a website is a one-time thing. With time it will need changes. For instance, making or cleaning code can be an added issue in the near future.

3) A responsive website makes for better Search Engine Optimization (SEO)

Mobile responsive design is preferred by search engines, particularly Google. Because, it makes it easier for them to crawl and index the website’s content. And a mobile responsive website is favored by users over a mobile-friendly website.

In short, better search engine rankings help in increased visibility and traffic to the website.

You can read more on SEO tactics with this blog on 3 Most Essential On-Page Optimization Techniques for Great Search Engine Rankings.

With technologies changing SEO algorithms are changing

We all have to change ourselves with changing technologies. Search engine Google changes its algorithm every now and then, to make user experience better. Same is with businesses.

Mobile-friendly websites don’t rank well on search engines

Mobile friendly doesn’t mean user-friendly. A responsive website responds to user needs and that’s what people want. Today, to be successful online, one must ensure that they keep on updating and modifying their websites to changing times and technologies. Else, competitors will topple one in no time.

Final Note

A website is nothing less than a future investment. In fact, it’s the foundation for future sales. Secondly, users gauge credibility of a website with that of a website’s design. Hence, never ever shy away from updating a website as per new technologies. A mobile responsive website is the need of the hour. After all, the more comfortable users feel while browsing your site, the better will be the outcome.

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