It’s not surprising that nowadays SEO experts talk more about mobile-responsive websites than mobile-friendly websites. After all, they are a big part of search engine optimization. But why is that so? This is so because, 50% of people are more comfortable using a mobile website instead of downloading an app.
In this Blog, we put forward 3 reasons why one must go for a mobile responsive website.
What is a Mobile Responsive Website?
In simple words, a website, that when opened using any device, automatically adapts its layout and appearance as per the device’s display size is called a Mobile Responsive Website. From mobile phones to tablets to desktops, nowadays websites have the fluidity to change their layout and design as per the device used.
With a majority of people using mobiles phones more than a PC or a laptop, its imperative that websites too modify themselves to suit customer needs.
Difference Between a Mobile-Friendly Website and a Mobile-Responsive Website
| Parameters | Mobile-FRIENDLY website | Mobile-RESPONSIVE Website |
|---|---|---|
| Website Layout | The website and its pages are a shrunken-down version of a desktop website. Which is why scrolling, browsing and navigating throughout the website is a challenge. | Web pages and its layout are reformatted for the user. The display and layout changes to adapt itself as per various screens. Thus, one gets to experience a desktop like experience on a mobile screen |
| Button and clicks | Because it's a shrunken website, users struggle mostly with a “fat-finger” while typing any info like username, passwords, details, etc. on the site. | As everything is reformatted and resized, a user can easily click by enlarging the space to fill in any details. |
| Enlargement | Users at times want to enlarge images and look closely at things. Enlargements that a mobile-friendly website offers is not that great thereby creating a bad user-experience. | On the other hand, a mobile responsive website allows a user to enlarge images and buttons as per their comfort. Thereby, providing a great user-experience. |
3 Reasons Why You Must Choose a Mobile-Responsive Website?
1) Adaptive design is backdated, nowadays it’s responsive design
Remember the option that used to appear on top, whenever one opened a website “Click on for a mobile responsive page”. That’s an adaptive design, wherein a web designer had to create multiple versions of a web page. And whichever device one uses to visit the web page, it adapts itself to it. But it’s an extra work.
On the other hand, a responsive design automatically adapts itself to any kind of device used to visit the web page. That too in half the time and effort.
2) A responsive website loads faster
As the Internet has bloomed in the past years, so has it reduced our attention span. A slow loading site is a sure factor in losing clients. A website must load fast to catch the attention of users and prevent high bounce rates.
Most of the time, a mobile-friendly website takes time to load. But a website made using responsive design doesn’t usually let anyone wait. It’s comparatively fast.
Today experts create a mobile responsive website that are future-proof
- A mobile responsive design future-proofs a website. The reason being, this adaptability as per screen sizes makes it compatible with newer devices that come in the market.
- Not having a responsive design will increase bounce rate. As a result, not revampimg or redesigning the website will lead to loss in revenue as well as brand reputation.
- Moreover, with business websites competing for attention with social media platforms and mobile apps, mobile responsiveness is the solution.
Whereas, a mobile-friendly design requires continuous updates and maintenance to keep up with new devices and technology.
Professional Work is Always Better Than DIYs
It is always better to take the help of some website design company to create a responsive website instead of hiring some freelancer. Trying to do it on your own is not a good idea because of the complexities of this technology. Also, a website is an asset that needs frequent changes. Why take chances when help is readily available.
3) A responsive website makes for better Search Engine Optimization (SEO)
Mobile responsive design is preferred by search engines, particularly Google. Because, it makes it easier for them to crawl and index the website’s content. And a mobile responsive website is favored by users over a mobile-friendly website.
In short, better search engine rankings help in increased visibility and traffic to the website.
You can read more on SEO tactics with this blog on 3 Most Essential On-Page Optimization Techniques for Great Search Engine Rankings.
With technologies changing SEO algorithms are changing
We all have to change ourselves with changing technologies. Search engine Google changes its algorithm every now and then, to make user experience better. Same is with businesses.
Mobile-friendly websites don’t rank well on search engines
Mobile friendly doesn’t mean user-friendly. A responsive website responds to user needs and that’s what people want. Today, to be successful online, one must ensure that they keep on updating and modifying their websites to changing times and technologies. Else, competitors will topple one in no time.
Final Note
A website is nothing less than a future investment. In fact, it’s the foundation for future sales. Secondly, users gauge credibility of a website with that of a website’s design. Hence, never ever shy away from updating a website as per new technologies. If you think website redesigning is hectic as well as expensive, then you should check out Cube InfoTech’s blog about cost cutting in website redesigning. A mobile responsive website is the need of the hour. After all, the more comfortable users feel while browsing your site, the better will be the outcome.
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