5 Best Practices For Cost Cutting in Website Redesigning

It’s tough for an entrepreneur to succeed in this highly competitive environment. Apart from managing the business from A to Z, website management for small business owners keeps them on their toes.

Moreover, many are unaware of the best ways to upkeep and manage a small website. Which is why, few have to unfortunately end up reinvesting thousands of dollars on an expensive website redesign.

This blog walks you through 5 things that small websites must follow to keep it updated and healthy.

Five Best Practices For Cost Cutting in Website Redesign

“Updated Website Content” – A Great Web Management Tool
Restructure Target Audience
SEO Audits Reduce Small Website Maintenance Costs
Upgrade Website with Latest Technologies For Better Website Management
Check If Your Branding Needs Touch-Up

1. “Updated Website Content” – A Great Web Management Tool

Same website on various devices (Desktop, Laptop, Tablet and Mobile phone)

One of the best ways to reduce unnecessary website expenses, is to pay attention to the website content. From blogs to web content, everything must be updated from time to time in order to avoid heavy expenses.

The main goal of website content is to inform users to help them complete tasks.

But, as hundreds of others are doing the same thing, the possibility of a user choosing you over others (aka competitors) becomes meek.

This is where the role of content updation comes in.

How?

Well, very simple.

Search engine Google controls more than 90% of search volume. It has search engine bots that regularly scan and index web pages so as to provide searchers with the best possible answers.

If your website has fresh and relevant content to what the target audience is looking for, these bots spontaneously index and rank such pages for every relevant query.
Also, this process helps locate and repair any broken links.
Secondly, one also gets to scrap bad content from its web pages.
Apart from that, one gets to modulate the tone and relevance of existing content thus improving the website’s credibility.

Thus, saving you from an expensive and extensive website redesign or revamp. As a result, the business has:

Better engagement
Higher lead generation
A great many conversions

Please Note: The internet is full of crap. Which is why, to build, sustain and succeed in a small business website, fresh, relevant content is a must. Not only that, the information provided should be useful, concise and user-focused. In simple words, users must find perfect answers to their queries. This additionally helps in gaining customer loyalty.

How to be Consistent With Content Development for the Website

One practice that our Digital marketing agency in Mississauga never forgets is, to create a solid content development plan.

Stages of Content Development Plan

Set Goals like kinds of content (text, image, infographics, video, etc.), and space where it shall be available.
Conduct customer Analysis based on Demographics, pain points, likes, dislikes, personal values, buying frequency, etc.
Researching what users are searching for, what is in trend, what the competitors are doing, etc.
Connect users with the brand through the power of storytelling.
Identify and create new buyers personas.
Funnel the user journey of various buyers personas on different web pages.
Creating a Content Calendar.
Writing and creating content.
Content Optimization for search engines and users.
Publish and promote content.
A/B testing and other methods to test performance and marketing efforts.

Pro-tip: As a small business, all this is a lot of work that cannot be done daily. However, setting a periodic plan with a reliable website design agency will help keep your content up-to-date.

2. Restructure Target Audience

A business aims at a segment of the target audience who are willing to buy your products/services. But with time and experience, this may change. That is the need to filter and refine the target audience so as to reach out to the core users who are sure to buy from the business.

How To Effectively Segment And Refine Target Audience

Let’s take an example of a bespoke tailoring house. Initially, the targeted demography can be 20 to 30 years old professionals who have an eye for bespoke clothing.

But while observing the performance metrics (like data from market research, customer surveys, and tools like Google Analytics), the target audience (TG) can be made more specific.

For instance, the prospective buyer needs to have good finances as well as believe in investing in good clothing. This audience can also furthermore be made denser with location, industry and job title.

In short, chisel down the target audience so that it reaches out exactly to those who will buy from the business instead of targeting a larger group.

How Retargeting Audience Helps in Website Management for Small Business Owners

Restructuring and refining the target audience helps in

Better business plans
Apart from improving the business website to meet customer expectations.
Which as a result, leads to better marketing efforts, business growth and ultimately higher conversion rates.

A blog from Hubspot has a step-by-step process to find your target audience.

3. SEO Audits Reduce Small Website Maintenance Costs

While hunting for ways to reduce small website maintenance costs, most ignore the power of SEO. Just like compound interest, a well-done SEO provides huge rewards and forms the support system that a small business needs.

SEO Audit Checklist for Effective Small Business Website Management

Content audit to fix thin content as per Google’s EEAT (Experience Expertise Authoritativeness Trust)
Keyword optimization
Improve information architecture
Identify and fix indexability issues
Check for duplicate content
Benchmark Core Web Vitals scores
Improving Meta tags (meta descriptions, meta titles, etc.)
Image optimization(compression, alt text, etc.)
Better Page Loading Speed
Fix Broken pages and Broken Links
Link Building (Internal Linking & Backlinks)
Look for technical snags
Eliminate and reorganize codes
Enhance website security
Scan for error pages

SEO experts and web designers of any reputed web design company in Toronto or any other city trust SEO platforms like Semrush, Moz, and Ahrefs for SEO audits. Also, platforms like Google Console and PageSpeed Insights help greatly in SEO.

4. Upgrade Website with Latest Technologies For Better Website Management

Today is the era of fast advancement in technology. Which is why, doubting “Does my website need changes” even when, the site isn’t charged up for the current times is a bad thought.

From switching to cloud hosting, enhancing website security features to integrating the newest payment methods and upgrading to content management systems, all enhance user experience.

5. Check If Your Branding Needs Touch-Up

“Branding is crucial for both well-established companies and young startups.”

In case your business message is:
not appealing to your current audience or,
the connection between your offerings and brand is blurred

Refresh and rework your branding.

It will help in fighting out the tough market as well as create a better connection with consumers. Also, it attracts new users. Also, it increases brand loyalty and engagement. This is the reason why even well-established organizations like AirBnB and Uber keep on polishing their brand.

Final Note

Building and sustaining a small business website is difficult. Yet, not impossible. Following the above practices guarantees an overall successful and sustainable success.

Ecommerce Blogs

Here you’ll find various articles that guide about types of e-commerce websites, strategies of e-commerce, etc.