When we talk about marketing, emails steal the spotlight! Yes, we have got tons of powerful marketing tools out there, but emails are considered to be the most targeted and valuable channel for reaching the audience. Email campaigns not only help in driving engagement but also help in nurturing strong customer relationships. But, do you know how to make the most of email marketing?
If you want to gain success in the email marketing world, then you have to serve something exciting for your audiences. Wondering how you will do that? Well, you need email marketing tools to boost up your business game.
What Factors To Consider While Choosing Email Marketing Tools?
Do you know that more than 62% of marketers state email marketing has significantly increased the ROI? This means that choosing the right email marketing tool can turn out to be lucrative for your business.
Here are a few things that you should consider while choosing the right tool.
- Easy-Of-Use: It is really important to go for an easy-to-use tool because it will help in lowering your workload and manage the email campaigns effortlessly.
- Integration: Updating and sending emails manually can be time-consuming. So, make sure you choose a platform that features seamless integration with the customer relationship management (CRM) software.
- Deliverability Standards: Always check whether the tool you choose provides good deliverability or not. Check for authentication methods such as SenderID, SPF, DomainKeys, and more.
- Personalization: Personalization is what you need to stand out among your competitors. Go for the tool that allows you to personalize the content, subject lines, videos, and more.
Best Email Marketing Tools To Use In 2021
We have curated a list of top email marketing tools that can help you run successful email marketing campaigns. Let’s begin reading about these tools.
With over 340 million users, MailChimp is one of the biggest and most popular names in the email marketing industry. The tools can be accessed for free where the users get a user-friendly interface to access all the mails. It comes with an easy drag-and-drop emails builder, segmenting contacts into groups, autoresponders, and more. The best part of using MailChimp is, it can easily be integrated with Magento, WordPress, Shopify, and more. However, in terms of automation, you may find limited options in comparison to other tools.
Price: Free subscription for 2000 subscribers.
The unlimited plan price starts at $10.
Sendinblue is a fully automated SMS and email marketing tool for business. This beginner-friendly tool allows the users to create workflows for follow-up emails, send transactional emails, segment users, and more. It is an excellent tool to create highly engaging and beautiful emails. The simple interface can easily be accessed by users without having any technical knowledge. All in all the tools help in cultivating leads, audiences, and customer growth.
Price: Free Plan with unlimited contacts
Paid plans start at $25/month.
For anyone who is new to the email marketing world, Constant Contact is the right platform for you. The tool comes with an intuitive drag-and-drop email builder that allows you to create engaging emails. One unique feature of the tool is event management which allows you to manage registrations, invitations, and tickets. Another reason for the popularity of Constant Contact is its excellent email deliverability which is the highest among other service providers. Users can also track the results of the campaigns in real-time and see the click-through rates and subscribers all in one place.
Price: 60-day free trial period.
Paid Plan starts with $20/month.
Own an e-commerce business? Drip can help you expand your e-commerce business reach through effective email campaigns. Yes, the platform provides you with a wide range of tools to make sales funnels, marketing automation, and personalization much easier. It offers seamless integration with website builders like – WooCommerce and WordPress. So, you can easily create compelling emails for the users. What’s exciting about the tool is it helps you keep a track of valuable metrics that are related to customer purchase and intent behavior. Also, the users get an option to send bulk emails with its smart automation feature.
Price: Free trial.
Paid Plan starts from $49/month
Another powerful email marketing tool on the list is Hubspot. The tool features tons of custom features that can easily be accessed and put to use. Hubspot allows you to create, personalize, and optimize emails without any hassles. Users can either create a new design from scratch or can go for pre-made email templates. You can add buttons, texts, images, dividers, and experiment with different layouts. What makes this tool stand out from its competitors is the automated workflows. It allows the users to set triggers for your mails and then nurture leads.
Price: Free plan for up to 2000 emails per month.
Paid plan starts with $50/month
Final Call: Which Is The Best Tool?
The question still stands still, which is the right email marketing tool? Well, the best way to find the best tool is to analyze your requirements. For example – if you are a newbie or small business, then you can opt for MailChimp or Constant Contract. On the other hand, if you run an e-commerce store then Drip is a great option.
We hope that this post gives you a great insight into the top email marketing tools in 2021 that can boost your email campaigns and help you generate more revenue. Good luck with your email marketing strategy!
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