Any e-commerce store needs to classify its products in the right categories for easier navigation by the customers. Over 99% of users don’t usually buy on their first visit to the online store. They compare the prices and then choose the website where the price is reasonable and the usage of the website smooth and convenient.
If you think from a customer perspective, you will understand how frustrating it is to look for a specific product on a website that has inaccurate product classification. The customers don’t end up getting the product and thus are left unsatisfied. To avoid this, product categorization is a must for all e-commerce business owners.