When business owners try to find out ways to sell online, they consider two major platforms- selling in an open marketplace or creating their own website. Although each channel has its own pros and cons and no one platform fits all of the enterprise owners’ needs. This is why we, the top e-commerce website development company believes that having your own eCommerce website can be the best option to go with.
Undoubtedly, the marketplace is a great place of opportunities for the new sellers in the market, where they can make a lot of profit, but a personal website has its own perks. The reasons for having an eCommerce website are listed below by the eCommerce website development company Austin.
Make a list of prospective customers and send email to them
The major benefit of getting your website built by ecommerce website development company in Austin is you can market your products and services directly to your prospective customers and visitors. Unlike the marketplace, where the people buying your offering are clients of that platform. As a result, you’ll not get the contact data of the customers. When a customer email address is available with you, you can send promotional emails, announce new products and offer discounts to them.
Make your brand stronger
When your products are sold in the marketplace, they are listed generically. There is no space for branding and customization. Hence, your brand is not showing in the forefront, it’s the marketplace showcasing its brand. And building brand awareness and recognition gets up to impossible. This is why you need to build your own website to showcase your own brand name and create your brand value.
Learn about your audience
Your own eStore website helps you in understanding your business well. This incorporates the geographic background of the customer and also how they got to know about your website. You can observe the actions taken by the customers on your website and what all pages they have clicked to search products, so you can offer them that in a more convenient way. These all activities of your customers can easily be analyzed by you.
You can make your own rules
When you run your own eCommerce website you can directly impact the journey of your customer:
- You can customize the theme and colors
- You can add text and placement button
- Blogs can also be added by you for increasing the ranking
- You can work on navigation and layouts
- You can add customer reviews and feedback, etc.
Having a website is one of the important parts to run your eCommerce business. You can grow your brand by showcasing your personal identity online. Connect with Cube InfoTech for e-commerce solutions and to build your brand identity online.